Audience and Institution Practice Essay

Assess the importance of marketing in the media area you have studied.

Marketing plays a huge role in the film process, it decides how much the income of the movie is going to be depending on how good the film is marketed. But it also affects how the audience will connect with the movie before, during and after the film is released, because if the film is promoted well the viewers will line up to get a ticket, they will enjoy the movie, and lastly they will spread good rumors about it, of course only if the movie meets their expectations. The audience’s expectations will be easier to meet if the film is marketed correctly because marketing is half of the job in order to have a successful film.

As I already said, the audience’s connection with the movie it’s critical when it comes to determine whether or not a film will have success. If the marketing job is done correctly and the audience feels emotionally connected with the movie, they won’t hesitate to go watch it. But if the process is not good enough, the audience will not watch the movie causing troubles regarding the final profit of the film. The movie Furious 7 shows how marketing done in the correct way can result in a huge win when it comes to profit. One of their many brilliant marketing ideas was to have Universal CityWalk present a movie marathon at their AMC movie theater which also featured a first look at one of the cars used in the movie and costumes used by Vin Diesel and Dwayne Johnson. Universal Studios Hollywood theme park introduced a new ride called “Fast and Furious – Supercharged.” This strategy was used so that they would involve their audience and make them eager about the upcoming movie. Something else that contributed to the huge success of this movie was the song written in memory of Paul Walker, sung by Wiz Khalifa and Charlie Puth. This song was released two weeks before the movie and it got a lot of attention, it was number one on the billboard charts for 12 consecutive weeks, got 4.2 million streams on Spotify, reached over 1 billion views on YouTube, and was nominated for 3 Grammys and a Golden Globe award. This song emotionally connected the audience with all the cast because the music video included clips from the movie of Paul Walker. Furthermore, another great movie where a lot of hard work was put into the marketing process was Spider-Man: Homecoming. The film was promoted to all the ages through a very thorough way of marketing. They promoted the movie through a video game for PlayStation 4, which is owned by Sony, that came out and raised the hype for the movie especially for teenagers. The film was also advertised to a group of younger people through toys and other products and to do that, Spider-Man: Homecoming cross-promoted with Target. Marvel did an excellent job using synergy as one of the ways to publicize the movie because having Spider-Man partner with Cinnamon Toast Crunch also caught the eye of an older audience like parents, who shop for their children and realize that the new Spider-Man movie is coming out soon and might go with their kids to watch the new movie. Both Furious 7, and Spider-Man: Homecoming did an excellent job in marketing the film. All the marketing techniques used by the films were able to provide them with an incredible profit. In its opening week Furious 7 made a worldwide profit of $384 million. While Spider-Man: Homecoming made a total worldwide profit of $880,166,350.

In addition, marketing is very important regarding the income of the movie, because the better the marketing is the more money the film will make. Sometimes companies focus on quantity, meaning that they will try to market their film as much as possible which sometimes can be good, but it doesn’t always work. It is better to focus on the quality of the marketing process and not the quantity because it can create some problems, for example spending too much money and then not making the profit expected, which will then lead to debts and bankruptcy of the company that produced the film. A perfect example is the movie UglyDolls, the marketing work for this film was not enough to provide the movie a great success. The film didn’t work hard enough and think outside the box, they followed the basic procedures, meaning they just did the standard trailer and some other digital posters that weren’t enough. The film also partnered with a couple of food companies, using the color of the dolls to make a new flavor for their shakes or ice cream. Although they made some efforts to promote the movie, if they dedicated more time to the marketing process, the movie would have had the success it deserved. According to Deadline, UglyDolls had a terrible start, it was launched on almost 3700 screens, but it netted an estimated $8.5 million, or $2,330 per screen. On the contrary, a movie that had a great success was Guardians of the Galaxy Vol.2 and half of the success is thanks to the plenty of work that was put into marketing. Cross promotion was a big part of the process because the movie cross promoted with some big companies like Ford Motor Company, GEICO, Hasbro, Lego, Dairy Queen and other companies. The cross media convergence with Dairy Queen was one of the biggest as the film was allowed to make its own flavor and print advertisements on the cups. Another big marketing move was the one to have Hasbro, owner of the famous table game Monopoly, make a special edition of the game with the characters on the box and cards. Marvel also publicized the movie through merchandise like t-shirts, posters, phone cases, and water bottles. The icon of the movie is Root, in fact having something with his face printed on it, or meant to advertise the movie and create more hype about it. This incredible marketing work done by Marvel helped this movie to be loved from the audience and also to make a huge profit. The film made a total profit of $863,756,051. To see the difference between a well done marketing work and a poor marketing work we can just observe the difference in profit between UglyDolls, which made a total profit of $32.5 million, and Guardians of the Galaxy Vol.2, which again made a profit around $863.8 million.

To conclude, marketing is just as important as any other part of the film-making process because it controls the amount of money the movie it’s going to make, but it also controls how the audience feels and connects with the film.

Extract Essay

Luca Guerra Montes

April, 24 2020 

                 “24”

The main theme of the extract of the movie “24” is equality among men and women and this is shown by a female and a male actor competing against each other. While the girl keeps a calm and serious attitude, the man gets angrier and ends up outbursting. Thanks to some film techniques the female character is shown to be just as vicious and determined as the male, which supports the overarching theme of the movie.

Since the very first scene, it is possible to see that the female remains calm even though the situation keeps getting more and more intense. The director wants to build tension and to achieve his goal he uses diegetic sound for the scene in which the male character walks in the room. For the scene of the interrogation, the technique of zooming in is used. This helps create suspension and emphasizes the importance of this moment. Indeed, while we would expect the suspect to break down and not be able to sustain the interrogation, it is the interrogator who is not able to hold it in and keep calm. 

Moving on, the voices play a very important role. They not only show the true personality of the characters, but they also help convey the central theme. Men and women should be treated equally because, just like the female character shows us in this extract, females are just as capable as men and therefore, deserve equal treatments. In this scene, the female actually shows superiority by remaining calm and not letting the angry man get to her. Furthermore, the viewer is also able to see the reaction and expression of the two characters during their dialogue in real time thanks to the shot-reverse shots technique that the director uses.

Moreover, in the scene where the man is getting closer to the woman’s face, the director uses a cutaway and the scene changes to the people viewing the interrogation. It is possible to see terror, fear, and panik in their faces which means that the way the man is acting is wrong and things should be going differently. However, even if those watching the interrogation show fear, the woman who is being interrogated still remains calm and the close-up technique shows that perfectly, by focusing on her impassive facial expression. Once again, this choice helped the director convey the message that there isn’t a real difference between males and females when it comes to skills.

Finally, acting has a huge impact on the theme of the extract because if the woman being interrogated was a man, the theme would be nonexisting. Another huge factor is the way the director uses the lighting in this extract, it helps send the message to the audience and it also helps the viewers understand how intense this scene is, making the viewers feel the tension in the conference room. Despite the tension in the room, the woman remains very calm, while the man loses his temper showing how it relates to the original theme.

Overall, the extract 24 conveys the important message of equality between males and females through multiple filming techniques and also through the dialogue between the two characters. The girl shows multiple times that she is more than capable to compete against a man. The director uses tone, camera movements, and sounds to support the main theme and help the audience understand it.  

Final Movie

Working on this project was a very stressful part of the year for me. I had to manage a lot of work that was going on in the class but also in the other classes I had. I am a senior in high school and seeing all my friends being a little less serious about school and seeing the classes with a lot of missing students due to seniorities, was affecting me too. But I knew that I needed to be responsible and take care of my school stuff and come to school and devote my time to school work like this project. I honestly thought that our group was going to do just fine for this project because we all already worked together and we knew each other, but it turned out to be a lot harder than I thought. We started having arguments since the first moment, we didn't agree with the idea for our film, we each had different ideas and when me and another group member finally agreed on one idea, the other group member wasn't okay with it. We had to change it, but again the same situation happened so we just decided to make another one. They always say that the third time is a charm, and luckily, this time it was. We went on with this idea and we started story boarding but none of us are good artists so it took us a while. We split the work evenly and a day before everything on the story board was due Camilo and I were done with our part but the other group member wasn't so we decided to take her part and do it for her. We got everything we had to do done, but this created some tension inside our team and it wasn't good at all because we were just getting started with the film. We weren't happy with the fact that we had to do extra work just because the other group member didn't do the part she was supposed to do, but this is what friends and group members are for so we covered her work without a lot of complaining. As time passed, the tension went down and we all started working together and peacefully again. I think that coming to this solution had a huge impact on the outcome of our final product, because we all know that when you work in a happy, safe, and friendly environment the work will be a lot better than if you were to work in a tense environment. I really liked and I was very proud of how the film came out because it is a well filmed movie that also has a nice story time. I also really liked how although some tension was created during the time of this project we were all mature enough to let it go and focus on the work while keeping our calm and staying friends. I was very sad that this was the last time working with anyone that was part of this class due to the Coronavirus outbreak, but all that is important right now is being safe and healthy, and wait until everything that is happening goes back to normal as soon as possible.
If the video isn't working please click on the following link: https://youtu.be/eY150zp3uDU

Music Video

Working on the music video was a lot different than working on the commercial video. I had a new group for this project and this time all of the participants worked and did their part for the video. this was my favourite part of the year because I got to work with my friends and we did a music video which was very fun to make and very interesting. I learned a lot in the making of this project, I got more familiar with the editing process and I realised how complicated it is. Before I thought it was just putting the two videos but it is a lot more than that, first off you need to see if there is any details that need to be fixed in the shot because you are the last person to see the shots before it becomes an actual video. I rewatched every shot very carefully and we had to reshoot some scenes because they looked disorganised. once I had every shot and they were all right I had to put them together and find the perfect transition for each part. I had a lot of fun looking for transitions because I wanted to make sure that I was going to pick the right one. Once I was done with that I had to add the song to the video and I had to pick what I thought the best part of the song would be a good match for the video.
The editing process took me about a day or two and I honestly thought it was going to take me a lot longer because I am not very familiar with computers and editing apps like iMovie. This app turned out to be very easy to use, I watched some videos on how to use the app and it made it easier for me to become more familiar with it. After I was done with the video the whole group watched it and gave their honest opinions on how it looked and what could be fixed. We all noticed that some of my transitions weren't as good as I thought so I reedited the video and fixed the little mistakes until there were none.  I was very happy about how the video came out and I also was very proud of myself and my group because we each contributed equally to the project and it showed it in the results of the video.
If the video isn't working please click on the following link: https://youtu.be/jYtIydWTiFU

Commercial Video

When we started working on the Commercial project, personally I was a little worried as it was my first big project for this class. We had some limitations with this project, for example we weren't allowed to leave the school campus for this project, we weren't allowed to have watermarks, meaning that we couldn't have a logo or prints going over our video. We also had a very strict dress code imposed by our teacher and this made it harder for our group to all wear the same colour clothes so that we would look more professional for the video. Our idea for the project was to do an anti-vaping educational commercial because we thought that since we had to be on campus and vaping is a big issues in our educational system the two events were related to each other. A goal for our commercial was also to bring up the problems vaping causes and how teenagers nowadays are addicted to it. When we started drawing our story board we had to change some of the ideas we came up with because we didn't have the equipment to do it. We wanted to have our opening scene and establishing shot as a drone shot, meaning recording the school with a drone. Unfortunately, the drone that we thought of using, wasn't working and it needed some reparations. Once we were done story boarding and planning everything out we signed out a camera, a tripod, and an SD card. We had some problems setting up the camera on the tripod because we were missing a piece and it took us a while to figure that out. In my group we had four participants and at the beginning of the project we were all cooperating with each other, but unfortunately one of our group members got very sick and she wasn't able to help us with the majority of the work. This created some tension and panic in our group because some of us thought that it was too hard to shoot with only three people. Luckily we had one of our friends that took the class a couple years ago, help us record some of the scenes. After we were done filming our group member that was still sick and stuck at home helped us with the editing process. This cleared the air in between our group and we were all done with the commercial. I was glad I had those hard working people in my group, and because we all worked hard things went very well.
If the video ins't working please click on the following link: https://youtu.be/nVivwg7tRko

Reediting Blog

As the coronavirus is spreading in the United States of America our project is getting harder and harder to complete. On Friday the 13th of March we got the official announcement that all schools in our county will be closed until further notice. I thought that the state of Florida was going to quarantine us starting from Monday so I quickly texted my friends that are part of my group, Camilo and Ryan, and asked if we could meet up and talk about what we were going to do in order to finish out project. Ryan picked me up from my house on Saturday morning and we all went to Camilo’s house to talk about it. I think that our meeting went pretty well because we decided what we were going to do and we each got tasks that we will get done over the quarantine time. After we were done with the meeting, we started rewatching the film to see if we needed to fix anything and honestly after the first time we watched it we all thought that the video was good and ready to be submitted. We asked Camilo parents if they could watch it with us and tell us if they saw some mistakes. After they watched the video they made us realize that there were a lot of things that weren’t good with out film. The titles were not coming up at the right time and also the editing was kind of sloppy. We all agreed that we were going to fix it by the end of the weekend because we all wanted to be done with the project.

Reediting Blog

Last Sunday, my group and I met up to reshoot some scenes that our peer review group told us we should reshoot. Yesterday, I edited the new parts into the film and erased the parts that were kind of choppy. Editing the new parts into the film was getting a little bit confusing for me because I am not very familiar with the iMovie app. I had some trouble erasing the old parts of the film because I would make the mistake to delete more than I was supposed to, for example I had to take out a clip that was four seconds long but I don't know why my computer kept taking out a three extra seconds. The first time it happened I didn't even realise until I was done, I was rewatching the film after I thought I was done editing and I saw that there were three seconds of  black screen while there should've been a clip instead. Once I was done adding the new clips, I had to fix some of the titles that we had. Fixing titles was pretty easy because I just had to fix what I typed it wrong. I had to fix my name because when my group member wrote he misspelled it on accident. I also had to change the position of some of the titles because some of them where positioned on the actors covering their face. I thought that if I left it like that it wouldn't look very acceptable. I am very glad that my group and I have been working on the film a lot because I think that the more work, time, and effort we put into it, the better the final movie it is going to look.

Reshooting Blog

After doing the peer review assignment in class last week, my group and I decided that we needed to reshoot some scenes. The group that reviewed our original video told us the parts of the film that we should retake so that our video would be good to turn in. So my group decided that we should go out and film some of the scenes that the peer review group suggested. We all decided that the best day to film was Sunday because on both Friday and Saturday there was too much wind so it would have made the filming process a lot more complicated and also the dialogues would have been covered up by the wind. On Sunday Ryan picked both Camilo and I up from my house and we went to film the scenes at the park. Unfortunately as we were working it started raining very hard so we had to wait for the rain to stop and to kill time we went to eat. After a little we came back from the restaurant it finally stopped raining so we got back and quickly started working again because we didn't have much time before it got dark outside. The peer review assignment made our filming a lot easier because they told us the things we were missing in our video and also the things we did wrong so once we knew what we had to fix it was very easy to fix it. I think that now our video looks very good and it is ready to be submitted. I had a lot of fun and I learned plenty of new stuff working on this challenging film project with my group.

Peer Review Blog

I personally enjoyed the film very much. It was a horror movie and you could obviously see that it was. It was very suspenseful. Most of the scenes were scary and interesting. My favorite part of the movie was when the girl called 911. She called 911 and directly after the man came into her room. This scene was very suspenseful and scary. The group worked very well, considering they only had two people. One thing I would critique about the film is the story. The story is hard to follow at some points. For example, there is a scene where she unites herself. The next scene was her untying herself again. Along with that there are some title problems that are easy to fix. For example, at the end of the movie they had some titles missing. They had all the labels but some had no names assigned to them. Some of the cuts and scenes were a little choppy. The movie was still very good and well put together. I think this group was very successful in creating their horror movie. I think the group will take the critiques into consideration. They will probably go back and fix the titles and some of the cuts. Overall the film was very good.

Filming Blog: Filming the Kidnapping Scene

On Tuesday, February 25th, my group and started the filming process for our movie. After school we all went to eat at iHop and we got free pancakes since it was National Pancakes Day. We didn't just eat and hung out, we also talked a lot about the plan for the day for example what we were going to start recording from and all the props we needed to in order to make our film more realistic and more professional. After eating at iHop we drove to the park which was pretty close to the iHop. The weather was perfect yesterday, it was a very nice sunny day which helped us having an excellent lighting for our film. As soon as we got to the park we took and establishing shot that will probably be the first scene of the flashback. We started having a little bit of trouble when we started acting because at first we would always start laughing and messing around. I am not the director of our film but I am the leader of the group so I needed to get everyone to work on it and be serious. 

We finally started working seriously after we had some fun and we recorded most of it. We made a little campfire where we toasted the marshmallows and recorded the scene that we all hang out around the fire and talk. We had to retake this scene a couple of times because the fire kept turning off. I took care of it and took some branches and poured some more rubbing alcohol that we had just bought. After we were done recording this scene we started recording the kidnapping scene and it came up pretty good. We just needed to record it a few times to make sure everything was good and there weren't any mistakes. For example in the first kidnapping shot we took, everything seemed perfect but when we rewatched it you could hear some of us talking in the background. We finished basically most of it, we were just missing a scene, but we ran out of time because it got dark outside and the shots started looking bad so we just decided to call it a day, we will go back to finish it on Friday and we'll make sure to wear the same clothes and have the same things as last time. We had something we had to change from our original plan that we wrote down in the story board and that was the amount of people we brought to help us record and to be part of our film. We originally thought we were going to have around ten people coming but only six ended up coming which actually was better because it was easier to keep under control and it was also easier to stay focused.

Filming Blog: Challenges of Filming

Although I really thought my group and I were going to film this weekend, we didn't even have the opportunity to meet up. Our original plan was to film on Saturday morning and Sunday night. We had everything ready to film, we had the permission from the cemetery to film there Saturday morning and also Ryan's mom was going to let us use her car for the day. Unfortunately, we ended up not meeting up because it rained very hard all day and Ryan's mom wouldn't let her drive under that rain. Saturday morning we all face-timed and tried to come up with a solution, for example to film later that day if it stopped raining, but we couldn't because the cemetery would've been very busy for a big funeral they were hosting. We had to cancel the plans for Saturday, and tell the other people we asked to come to be a part of our film, to stay home because we weren't filming anymore. My group and I agreed that we were still going to meet up on Sunday to get the other part of the movie filmed.
Sunday we were supposed to meet around 19:00 and film the part of the movie where I get kidnapped while we are camping. This time we had to face some new problems that prevented us from filming again. Camilo was called up by his team to play a game at 17:00 so he would've came later but we needed him for basically the whole thing. Another problem we had to face was that some of the outside people coming to help us and to be a part of our movie ditched us last minute. We started looking for new people to help us out with the movie but almost no one could come. We only found one person that was available to come and stay for the whole thing. Our group made the decision that we weren't going to film on Sunday anymore because it was very difficult making a plan that actually worked and we also started to get annoyed by the fact that some people cancelled last minute. Camilo, Ryan, and I all agreed that since we didn't film two weekends in a row, we will film during this week and meet up during the weekend to edit everything.

Filming Blog: Beginning the Filming Process

Our group has been facing many challenges lately. We are having troubles with finding a date where we can all go out and film. All three of us play sports, so we have very busy schedules both during the week and over the weekend. Last weekend, although we had a four days weekend, we didn't find a day where we could all go to film. I had a tournament Saturday and Sunday, the other group member had a volleyball game on Friday and on Monday, Camilo and I had a birthday party for our friend. We decided that we will work on our film this weekend and get most of it done. We will be recording at the cemetery first thing in the morning so we can get good lighting and then later that night we will film in the woods so it can be more suspenseful.

Even though we haven't started filming yet, we still did work that we needed to do in order to start filming. I emailed the cemetery to ask for permission to film. We also needed to email Broward County because we needed permission to film in the second location, the woods. Luckily, they both answered very quickly and they were very kind and they gave us full availability any day of the week. The only limit we have is time, we can't go to the cemetery or the park before 8 a.m. and we have to leave before 10 p.m. I'm sure that by next week, we will be done with all the filming, so we will have plenty of time to work on editing.

Planning Blog: Storyboard

In the last two classes our group has been working on story boarding. Story boarding is one of the most fun things in the filming process. We all worked together and got our ideas down and drew them as good as we could. While we were story boarding, we thought about all the camera angles we were going to use, like for example we will use an aerial shot using Camilo's drone. Story boarding helped our group to organize the ideas we had in our minds and improve them while we were drawing them down. This will help us a lot when we will be filming because it will keep us on the right track as we will just be following the things we drew on the story board papers. Lastly I think that working on this part all together made us come together as a group and build more chemistry in between us, which is very important because it will help to keep a professional and a cooperative mood in the group.

Planning Blog: Title Design

A lot of work went into this power point, because of its importance. This helped us really devote the movie, because it made us think about what the titles will look like. The titles have to give the audience a certain connotation. There are many things to think of while trying to design your titles. One large thing in our film, for the opening sequence is we do not want tA lot of work went into this power point, because of its importance. This helped us really devote the movie, because it made us think about what the titles will look like. The titles have to give the audience a certain connotation. There are many things to think of while trying to design your titles. One large thing in our film, for the opening sequence is we do not want to make the titles distracting for the auicence. If there is something crucial going on in the scene, and the text is large and bright, and moving, then the audience will be distracted. This is why the opening sequence will look modern, yet sill visible. On the other-hand, the title of the movie will be eye catching. We want this part of this film to be important and to help the viewers understand what they are going watch.The way will will so this is with, bright, mysterious colors, and big, dramatic fount.  o make the titles distracting for the auicence. If there is something crucial going on in the scene, and the text is large and bright, and moving, then the audience will be distracted. This is why the opening sequence will look modern, yet sill visible. On the other-hand, the title of the movie will be eye catching. We want this part of this film to be important and to help the viewers understand what they are going watch.The way will will so this is with, bright, mysterious colors, and big, dramatic fount.  

Planning Blog: Location, Participants, Health, Schedule

Today is Monday, February 10, 2020, and we have been working on all the components which will be of great importance following the filming of our two-minute movie production. Now the importance of these specific components such as location, participants, health, and schedule is that it helps in giving the filming team an idea of what will be occurring, and who will be involved. As well will map out everything which is done, so that we know what to do and not to do, so that it stays in check with the rules of the health and safety conduct. This will ensure a smooth and simple process. Without this planning many ideas would be scattered and uninformed, causing confusion between the group, which is not needed as it is key to keep the chemistry well within a group. In brief, our schedule seems to be very manageable and easy to go with as we discussed times that all of us would be free, as we are very busy with extracurricular activities such as soccer and volleyball. With no doubt I believe we will be concluding with a very unique and creative video which will be shown as we digently work with the schedule we have produced.

Planning Blog: Sound Script

Today is February 6, 2020, and my partners and I have been working diligently on the sound script for our movie. Sound plays a key role when it comes to a drama genre movie. Me and my partner made sure to have in this movie as many different types of sounds as possible because a movie like ours that involves drama needs to have good sound effects and sounds in general like music for example. Depending on what type of sound you choose and in what scene they come can change a viewers entire perspective in a movie. This movie will have both Diegetic Sounds, Non-Diegetic sounds, dialogues and as well background music to accompany the ambiance of the setting. Our group will be very careful when selecting sounds and music because most of the time they will get copyrighted and this will cause altercations. I realized that writing a sound script is really fun and easy. It allows you to create ideas and implement them in your movie. I have also learned that you can not write a sound script before you write your shooting script as you need to know whats going to happen before you know what sound to add. Me and my partners will be coming together tomorrow and email some music companies to ask their permission for the use of their  sounds and music. Hopefully we will be getting a good response and be able to add the songs we want in the background of our 2 minute film.

Planning Blog: Shooting Script

Our group I believe came together for this blog. We all had an important role to play while creating it. We also all helped each other by facetiming one another for help. This task is very important to the filming process. The reason this is is important is it basalt maps out everything we will do while filming. It one, makes it easier for the actors in the film to know where to go and also what props to being. It benefits the director as well, because he then knows exactly when types of camera angles to do, as well as camera movements. Also the director knows at what time he needs to shoot certin senes. This makes everything for the group easier, so the filming process can go as smooth as possible. We will be sure to reference this powerpoint while in the stage of filming. Our group I believe came together for this blog. We all had an important role to play while creating it. We also all helped each other by facetiming one another for help. This task is very important to the filming process. The reason this is is important is it basalt maps out everything we will do while filming. It one, makes it easier for the actors in the film to know where to go and also what props to being. It benefits the director as well, because he then knows exactly when types of camera angles to do, as well as camera movements. Also the director knows at what time he needs to shoot certin senes. This makes everything for the group easier, so the filming process can go as smooth as possible. We will be sure to reference this powerpoint while in the stage of filming.

Title Research: Sabrina

This website is very helpful for researching movie titles for our specific genre. The reason I am looking at this website is to advance my knowledge on movie titles. I am looking specifically for my genre and what it looks like. Also how real people in the industry make the titles. The title design is usually linked with the genre. I learned many things from this website because it had so many things to look at. For example, something I learned from this website is how certain genres have certain movie titles to match the connotation of that genre. Chilling Adventures of Sabrina, is a horror movie that has a very interesting title. This specific title caught my eye because ive seen the movie. Also the fount is very fitting for this film because it is creepy. Also the color of the fount is good because its yellow, which you don't see often so it is special. It is also creepy because it has a black figure and a bear tree with falling leaves. This highly advanced my knowledge on the subject of title design. Even though it was not my genre, analyzing any movie can help you. I now know that your title has to fit the connotation of your genre, and it needs to be eye catching and interesting.

Title Research: Gone With the Wind

The film at hand, gone with the wind, starts off with the company who produced it. It is on some sort of plaque and it says a Selznick International Picture. There are forty titles displayed in the opening sequence. In the opening sequence the movie introduces the actors, producers, and directors to the audience. One title that was displayed was the production designer. The production designer is William Cameron. Also a large part of the opening sequence was the actors. For example, George O'hara plays Thomas Mitchell. There is steady aspect of the opening sequence that stays in the majority of the sequence. In the background of the titles that are being introduced there is a countryside. This countryside includes morses, a white house, and a grass field. The connotations of the images is that it is establishing the setting. The audience from the start is being introduced to the setting and where the majority or all of the film will take place.  The genre is reenfored from the outset by the sound. There is one soul sound throughout the whole title sequence. This sound is very dramatic, it sounds like an orchestra playing. The music creates a dramatic and emotional effect right from the beginning of the film. The way the film creates and enigma from the outset may be from the soothingness of the music and scenery. This film is a drama, and is very exciting, suspenseful, and scary at times. The smoothness of the beginning of the film may confuse readers to think the film will not be as exciting. The strategies  that are used to target their audience is by the amount of suspense and scary parts of the film. This targets an older audience because this dramatic film is known to not be for kids. The way that the technology is being used correctly is from the editing standpoint. For example, this is a very old fim, yet is has nice transitions for the words. One way the words transition is byt moving up the screen.

Title Research: Island Of Dogs

The first thing the viewer sees when the movie starts is a disclaimer that all characters speak in their native language. It also says that it is translated by an interpreted and has captions. Another thing that is in the first part of the movie is a lot of Chinese writing. There are 27 titles in the opening sequence of the film. It included many things such as the director and the producers. The producers include Fox Searchlight Pictures and Indian Paintbrush. They also included actors and who they are playing. For example, Edward Norton as Rex, and  Bob Bablaban as King. There was only one part of the opening sequence. The whole part where big men playing the drums. These men are also playing other instruments. They are also in a dark room with one light above them, there are only three of them. They are also in asian attire, which establishes where they are, so does the lettering one the sides of the opening section. The connotations of these opening slides is very dramatic. It also establishes the setting. The way that the genre is reinforced through technical coodes is the music. The music is the main way this film is expressed as a drama. I find its introduction music to be very dramatic with large bangs of the drums. Another way the film expresses its a genre is the lighting in the opening sequence. The lighting that is in the opening sequence is a spotlight on the drum players, the spotlight is dramatic. The way that the film establishes and enigma from the beginning because of all of the Chinese language. The strategies used to target an audience  is the translation of words that is embedded into the film. This means that the audience may mostly be English speakers. Another audience is also targeted in this film. It may be Chinese speakers, because that is the language used.  One way that technology is used is because this film is stop motion, which takes a lot of time and a very advanced new camera. One type of camera angles that is used in the opening sequence is an aerial shot.This is when they are above all the drummers.

Title research: SE7VEN

How many titles are displayed during the opening sequences of the film?

During the opening scene it was viewed that there was over 100 titles displayed, and 117 to be exact.

What Images are prioritized in the opening sequences?

The images that seem to be prioritized are that of the ones that hold a meaning to the story, such as the drawing a a child figure, then the hands which seem to be taken as if it was a criminal.

What Connotations do the images carry?

This image carries a powerful connotation as it makes sure that the viewer be anxious to know what is happening and the images are very dramatic.

How is genre reinforced through symbolic and technical codes from the outset?

The genre is reinforced through symbolic and technical codes from the outset as it can be seen through the texts and how they are placed in the sequence.

How does the film establish an enigma from the outset?

The fil establishes an enigma from the outset by first creating suspense and drama in the movie with the quick pace of tempo and the quick transition in each title displayed in the opening sequence. This is very key in drama movies, due to the fact that without it it would give less attention and un-dramatize everything.

What strategies are used to ensure the film appeals to its target audience?

The strategies which are used to ensure the film appeals to its target is the music which is sounding in the background, as it creates suspense in the viewer. Furthermore, the use of the fast pace sequence it thus creates the dramatic essence of the whole entire movie.

How has technology been used effectively? 

Technology was used very effectively in the whole aspect of the opening scene. The reason as to why it was so effective was that many editing techniques were used in the process of creating this opening sequence. The use of different transitions gave smooth and powerful impacts to the overall gist of it.

Title gender: Watch the Title Website

As we get closer and closer to filming, we have to continue to research to get a better understanding of the "Drama" Genre. One of the important aspects of drama is the way in which they incorporate there opening sequence. This is why its critical for us to research because it will help us in brainstorming our opening research as we will have visual examples of what it should resemble. Furthermore, it is vital to make our research credible with sources. So we used "Art of Titles" and another website called "watch the Titles". These two websites were very easy to manage and it made researching a "stroll in the park" compared to what it would've most likely been if we had to search up drama movies, then figure out on what platform to watch it, and find at what time the sequence begins. They were so easy due to the fact that you would select a genre and it would give a variety of different types of movies categorized in the genre of "Drama". Throughout our research we will be keeping an eye and taking notes on the fonts which are used, the size of the text, and as well the placement of the titles. After we research we will discuss as a group what we will want to incorporate and not have in our short movie. This will be done collectively and efficiently as we have a great chemistry and are good in finding ways in which everyone in the group will be in agreement with our plan.

Title Research: Art of the Title Website

This website is very helpful for researching movie titles for our specific genre. The reason I am looking at this website is to advance my knowledge on movie titles. I am looking specifically for my genre and what it looks like. Also how real people in the industry make the titles. The title design is usually linked with the genre. I learned many things from this website because it had so many things to look at. For example, something I learned from this website is how certain genres have certain movie titles to match the connotation of that genre. Chilling Adventures of Sabrina, is a horror movie that has a very interesting title. This specific title caught my eye because I've seen the movie. Also the fount is very fitting for this film because it is creepy. Also the colour of the fount is good because its yellow, which you don't see often so it is special. It is also creepy because it has a black figure and a bear tree with falling leaves. This highly advanced my knowledge on the subject of title design. Even though it was not my genre, analzying any movie can help you. I now know that your title has to fit the connotation of your genre, and it needs to be eye catching and interesting.

Rocky - Genre Research

Common Sound

Diegetic sound : One example of diegetic sound would be Rocky Balboa speaking to his Boxing Coach.

Non diegetic: An example of this is the sound when Rocky punches his opponents in the Boxing Rink.

Dialogue: An example of dialogue would be Rocky talking to his wife.

Camera angles

POV: Rocky looking at his opponent fighting him and throwing punches.

TWO shot: An example of a two shot in the film is when Rocky takes a break after practicing his boxing, there is a scene with him and his Coach standing next to each other talking.

 Camera movements 

Tracking shot: The well known tracking shot is the scene where Rocky is training and goes for a run to the top of the stairs to view his city from the top.

High angle: there is a high angle in the film Rocky Balboa starts his fight with the of Apollo Creed.

Lighting 

Low key lighting:  low key lighting is used when Rocky is at home with his wife and they are together.

Natural light is also used in this film because of the fact that it gives it that natural look who Rocky is running outside.

High key lighting is used in this film when the Heavy Weight Championship Boxing match begins between Rocky Balboa and Apollo Creed. This is seen because they are seen in the spotlight as they are the main event and are to be focused on.

Makeup

There is a very grand use of makeup in the movie as it is incorporated in many parts of it. This is mostly seen however in the scenes incorporating Rocky and him fighting Apollo. Now the reason for the use of makeup is that it is needed to sow how bad in a condition Rocky and Apollo are during there boxing match.

Setting

the setting is established at the beginning in Washington D.C and Philadelphia.

Actors

For most of the film the main actors are, Rocky Balboa who is the main protagonist of the whole story as the story is about him and his story on how he trains and his life as he fights for his way to make it to the top of the boxing world. other characters are his wife, and his Coach who play a big supportive role in his process to make it there.

Sound

Diegetic sound : One example of diegetic sound would be Rocky Balboa speaking to his Boxing Coach.

Non diegetic: An example of this is the sound when Rocky punches his opponents in the Boxing Rink while he is fighting against Apollo Creed.

Dialogue: An example of dialogue is the Sports commentator commentating on the boxing match.

Props

One prop that is significant is the use of the boxing gloves. The reason for this is the story is all about a boxer and his story on his way to make it to the top. Without the gloves it takes away the whole story and it wouldn't make sense.

A common sound used in the film is the sound of the people throwing punches and connecting on its target.

Common editing in the film the editing of the characters getting knocked out and the lights going bright creates a special effect.

Elements of the genre that I like: I like the story’s which involve drama. They are very intriguing and keep people interested. Sometimes dramas have lessons within the film. 

Some elements of the genre that I don’t like is the film can be a little to suspenseful. In some ways this is good but for many people they may not like it and it could be considered scary. 

Elements of the genre include the plot and the dialogue Wich is expressed very well in this film. The plot is intriguing and keeps the audience wondering what’s next. The dialogue expresses what is truly happening in the film. 

Dr. Strange - Genre Research

Common Sound

Diegetic sound : One example of diegetic sound would be Dr. Strange screaming in agony.

Non diegetic: An example of this is while Dr. Strange uses his powers the sound that is created when he uses his powers.

Dialogue: An example of dialogue would be Dr. Strange conversing with the Master.

Camera angles

POV: Dr. Strange being shown the Multiverse by the Master and seeing the universe from the Doctor's POV.

TWO shot: An example of a two shot in the film is when the Strange is fighting with his fellow peer.

Close up is used in the film as we are shown Strange's face after the accident  

 Camera movements 

Tracking shot: the young boys mother is creating an activity for the boy and he is running in the room. The camera follows him as he runs

High angle: there is a high angle in the film when Strange and the peer are fighting and the peer goes above him

Lighting 

Low key lighting:  low key lighting is used when Strange is given permission of staying with the Master and be mentored with her teachings.

Natural light is also used in this film because of the fact that strange is traveling during the day in broad daylight trying o find the location where he was told to go.

High key lighting is used in this film when Dr. Strange and his "lover" are in the hospital. There are bright lights because of the windows and the other doctors.

Makeup

There is a very grand use of makeup in the movie as it is incorporated in many parts of it. This is mostly seen however in the scenes incorporating Strange and his gruesome car accident. Now the reason for the use of makeup is that it is needed to sow how bad in a condition Strange truly is.

Setting

the setting is established at the beginning in New York City, as it starts off with Dr. Strange being a world renowned Neurosurgeon. Then it goes into the multiuniverse into other dimensional settings.

Actors

For most of the film the main actors are, Dr. Strange who is the main protagonist of the story and plays the role in saving everyone, then theres the master who teaches Strange everything he knows.

Sound

Diegetic sound : One example of diegetic sound would be Dr. Strange screaming in agony.

Non diegetic: An example of this is while showing the opening when we hear the monitors and the beeping. This shows the aded sounds which were not incorporated in the original filming.

Dialogue: An example of dialogue is the Doctor conversing with the patient.

Props

One prop that is significant is Dr. Strange's Coat and as well as the books he reads. The importance of the books are that they are what he reads to help him learn the understanding of his Master's teachings, and furthermore the Coat plays as the tool Strange uses to fight his enemies.

A common sound used in the film is the effect of opening up ports and using the magic which they are taught.

Common editing in the film is the effects of the powers and how it causes everything to change in different ways.

Elements of the genre that I like: I like the story’s which involve drama. They are very intriguing and keep people interested. Sometimes dramas have lessons within the film. 

Some elements of the genre that I don’t like is the film can be a little to suspenseful. In some ways this is good but for many people they may not like it and it could be considered scary. 

Elements of the genre include the plot and the dialogue Wich is expressed very well in this film. The plot is intriguing and keeps the audience wondering what’s next. The dialogue expresses what is truly happening in the film. 

Room - Genre Research

Common Sound

Diegetic sound : One example of diegetic sound would be the young boy moaning when he wakes up

Non diegetic: An example of this is while showing the opening credits, each time a new credit would come on a tapping noise would be made that was implemented into the movie after the filming. Another example of non diegetic sound is the young boy talking telling the story of his birth to the auidense. 

Diaglouge: An example of dialouge is the young boy telling his mother it is his birthday and he is five. 

Camera angles

POV: the boys mother is eating and talking to the boy about his birthday and to show she is talking to him they use a POV.

TWO shot: An exaple of a two shot in the film is when the child and the mother are getting ready and they are both stretching on the floor.

Close up is used in the film while the mother is talking to the man who captured her. 

 Camera movements 

Tracking shot: the young boys mother is creating an activity for the boy and he is running in the room. The camera follows him as he runs

High angle: there is a high angle in the film when the young boy and his mother are baking him a cake 

Pan: A pan is used while showing the mother and the son in the hospital. 

Lighting 

Low key lighting:  low key lighting is used when the young boy is in the closet it is dark and the light is contrasted.

Natural light is also used in this film because of the skylight from the room. This shows that the skylight is the outside and the room is the inside. 

High key lighting is used in this film when they mother and the boy are in the hospital. There are bright lights because of the windows and the doctors.

Makeup

There is little to no make up used in this film other than a couple of instances. One would be when the mom is getting ready for an interview to tell her story. A makeup artist puts on what you would call street makeup, light amounts of lipstick and concealer. 

Setting

the setting is established and stays the same for a large majority of the film. The setting is a small room consisting of a small kitchen, bath and a small bed. In the beging of the film you know nothing about where the characters actually are. It is until the beginning of the film where you learn they are in Akron, Ohio 

Actors

For most of the film the main actors is a young boy named Jack and a mother named Joy. Later on the auidence meets Joys family and some other characters such as doctors and journalists.

Sound

Diegetic sound : One example of diegetic sound would be the young boy moaning when he wakes up

Non diegetic: An example of this is while showing the opening credits, each time a new credit would come on a tapping noise would be made that was implemented into the movie after the filming. Another example of non diegetic sound is the young boy talking telling the story of his birth to the auidense. 

Diaglouge: An example of dialouge is the young boy telling his mother it is his birthday and he is five. 

Props

One prop that is significant is the rug that is used to transfer the boy out of the room. The reason this is important because this prop shifts the whole film from being in a small room and being captured. Into being in the reals world free. 

A common sound used in the film is the toy truck Jack got for his birthday. This makes a mechanical sort of sound. It is significant because it is the thing that his capturer him for his fifth birthday. 

Common editing in the film is a cut. This is the most used edit in the film. The reason it is used so often is to build suspense. 

Elements of the genre that I like: I like the story’s of genres. They are very intriguing and keep people interested. Sometimes dramas have lessons within the film. 

Some elements of the genre that I don’t like is the film can be a little to suspenseful. In some ways this is good but for many people they may not like it and it could be considered scary. 

Elements of the genre include the plot and the dialogue Wich is expressed very well in this film. The plot is intriguing and keeps the audience wondering what’s next. The dialogue expresses what is truly happening in the film. 

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