Blog 2

Conventions and codes are used throughout commercials to get the viewer or consumer, more interested in the product. An array of conventions and codes can be used during an advertisement, some being: lighting, music, sounds, and overall story and plot of the advertisement. Each example of conventions draw the audience in more to the actual commercial, whether it be through emotions or curiosity. 

  Conventions are the familiar and predictable forms of media that brands use to communicate certain ideas or convey a desired impression. How certain words and phrases become conventions is through repeated use to the point where the audience is actually anticipating the phrase again. In our commercial, an anti-vaping campaign, we will focus primarily on the health effects of vaping in the long term so we will use the conventions of constant repetition throughout the commercial.